{"id":3571,"date":"2024-04-08T16:27:33","date_gmt":"2024-04-08T16:27:33","guid":{"rendered":"http:\/\/screamingfrog.club\/what-are-faceted-navigation\/"},"modified":"2024-07-03T08:50:56","modified_gmt":"2024-07-03T08:50:56","slug":"what-are-faceted-navigation","status":"publish","type":"post","link":"https:\/\/screamingfrog.club\/en\/what-are-faceted-navigation\/","title":{"rendered":"What are Faceted Navigation?"},"content":{"rendered":"

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Facet Navigation<\/h2><\/span>
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Faceted navigation<\/strong> is widely used in e-commerce and within categories or archives of sites that handle many listings and is considered an accepted practice in terms of user experience (UX) because it helps visitors in their searches by aggregating different filters. However, this form of browsing can cause significant problems in terms of search engine optimization if not handled properly by developing a flood of duplicate content.<\/p>\n<\/div>

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Faceted Navigation: features<\/h2><\/span>
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Facet navigation relies on filters of ads\/products based on assigned attributes. These attributes vary depending on the type of website or e-commerce, but the most common include color, price, brand, size etc. and are frequently placed in a sidebar or at the beginning of the listing as per the example below.<\/p>\n<\/div>

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These filters allow the visitor to refine the search, who, in a few clicks, will be able to find a selection of products or ads most relevant to his or her “Search Intent.”<\/p>\n<\/div>

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Faceted Navigatio and SEO<\/h3><\/span>
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Once the filters are applied the (e-commerce) site can behave in several ways:<\/p>\n

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  • profiled ads are shown without changes in the URL.<\/li>\n
  • The site adds parameters on the URL.<\/li>\n<\/ul>\n<\/div>