{"id":3579,"date":"2024-04-04T15:04:48","date_gmt":"2024-04-04T15:04:48","guid":{"rendered":"http:\/\/screamingfrog.club\/meta-refresh-or-redirect-301\/"},"modified":"2024-07-03T08:52:21","modified_gmt":"2024-07-03T08:52:21","slug":"meta-refresh-or-redirect-301","status":"publish","type":"post","link":"https:\/\/screamingfrog.club\/en\/meta-refresh-or-redirect-301\/","title":{"rendered":"Meta Refresh or Redirect 301?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-sep-color:var(--awb-color6);--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color6);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h2 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Meta Refresh<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color6);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1\"><p>The <strong>Meta Refresh<\/strong> is an HTML tag that is used to automatically redirect the visitor to a new Web page after a specified period of time.<\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-1 > .CodeMirror, .fusion-syntax-highlighter-1 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-1 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-1 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-1 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_1\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_1\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_1\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"\" data-theme=\"default\"><meta http-equiv=\"refresh\" content=\"5\"><\/textarea><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-margin-top:10px;\"><p>In the example, the page will undergo a refresh after 5 seconds.<\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-2 > .CodeMirror, .fusion-syntax-highlighter-2 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-2 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-2 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-2 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_2\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_2\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_2\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"\" data-theme=\"default\"><html>\n\t<head>\n    <meta http-equiv=\"refresh\" content=\"5; url=https:\/\/dominio.com\/\">\n\t<\/head>\n<\/html><\/textarea><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-margin-top:10px;\"><p>In this example there will be a redirection after 5 seconds to the URL &#8220;domain.com&#8221;. If instead of &#8220;5&#8221; there was &#8220;0&#8221; the redirect will be immediate.<\/p>\n<p>At the SEO level, Google tends to treat this type of redirect as a normal &#8220;301 redirect&#8221; although <strong>John Muller<\/strong> stated that it would be preferable to use a Server-side 301 redirect directly in order not to create confusion in the visitor&#8217;s eyes and to improve the experience on the pages in addition to the fact that not all browsers support &#8220;Meta refresh.&#8221;<\/p>\n<p>The same guidance is followed by W3C, which discourages the use of this type of redirection<\/p>\n<p>An additional disadvantage of this HTML Tag is that some Search Engines may not index the redirected pages by decreasing their visibility or even not follow this instruction. MoRs may not convey Ranking for client-side redirects besides the fact that the &#8220;back button&#8221; would lose its functionality and visitors would be immediately sent to the URL to which they were redirected.<\/p>\n<p>In conclusion it is advisable to use Server side redirects but in case you have to use client side you should follow three simple best practices:<\/p>\n<ol>\n<li>Include the landing page (post &#8220;meta refresh&#8221; processing) in the XML Sitemap.<\/li>\n<li>Update internal links to the new page<\/li>\n<li>Update the Canonicals to the redirect destination page.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67],"tags":[52,68],"class_list":["post-3579","post","type-post","status-publish","format-standard","hentry","category-seo","tag-beginner-en","tag-seo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta Refresh or Server-side Redirect? 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