{"id":4446,"date":"2024-05-02T08:06:57","date_gmt":"2024-05-02T08:06:57","guid":{"rendered":"http:\/\/screamingfrog.club\/que-es-el-web-scraping\/"},"modified":"2024-07-08T07:23:06","modified_gmt":"2024-07-08T07:23:06","slug":"que-es-el-web-scraping","status":"publish","type":"post","link":"https:\/\/screamingfrog.club\/es\/que-es-el-web-scraping\/","title":{"rendered":"\u00bfQu\u00e9 es el Web Scraping?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h2 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Raspado web<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1\"><p>El concepto de web scraping tiene sus ra\u00edces en el ingl\u00e9s \u00abto scrape\u00bb y adopta la forma de una metodolog\u00eda particular destinada a recoger datos e informaci\u00f3n directamente de las p\u00e1ginas web o de la serp para catalogarlos y almacenarlos en una base de datos.<\/p>\n<p>En algunos casos, todav\u00eda muy frecuentes, el web scraping se utiliza para recopilar nombres, apellidos y datos sensibles para utilizarlos como bases de datos para marketing, pero esta actividad debe considerarse ilegal.<\/p>\n<p>En otros casos, esta actividad puede utilizarse para campa\u00f1as de phishing, robo de identidad o violaci\u00f3n de derechos de autor.<\/p>\n<p>A pesar de estos excesos en su uso, el Web Scraping no se considera ilegal y permite encontrar datos muy importantes en los an\u00e1lisis SEO y para todo el Marketing Digital en general.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Marketing Digital y Scraping<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p>Tras a\u00f1os en los que esta actividad estaba supeditada a conocimientos inform\u00e1ticos de nivel medio-alto, ahora existen herramientas sin c\u00f3digo que permiten obtener resultados notables en cuanto a la extracci\u00f3n de datos.<\/p>\n<p>En la base del Web Scraping hay un est\u00e1ndar llamado <b>XPath<\/b>, que permite localizar y, por tanto, gestionar los distintos nodos de un documento Html con bastante facilidad.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Web Scraping y SEO<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\"><p>El raspado web ofrece varias ventajas para la optimizaci\u00f3n de motores de b\u00fasqueda (SEO):<\/p>\n<ul>\n<li><strong>Investigaci\u00f3n de palabras clave<\/strong>: el web scraping permite recopilar una gran variedad de datos, incluidos los de las palabras clave utilizadas por los competidores o que se encuentran en las p\u00e1ginas web de los sitios m\u00e1s relevantes para un sector determinado. Esta informaci\u00f3n puede utilizarse para identificar nuevas oportunidades de palabras clave y mejorar la estrategia SEO (an\u00e1lisis de encabezados, metaetiquetas, etc.).<\/li>\n<li><strong>Monitorizaci\u00f3n de la competencia<\/strong>: mediante el web scraping, es posible monitorizar constantemente las actividades de los competidores, incluidos los cambios en sus estrategias SEO, los nuevos contenidos publicados, las actualizaciones algor\u00edtmicas de Google y mucho m\u00e1s. Esta informaci\u00f3n puede ser valiosa para adaptar y optimizar la propia estrategia SEO.<\/li>\n<li><strong>Actualizaci\u00f3n de<\/strong> datos: el uso concienzudo de esta actividad mantiene actualizados los datos utilizados para la optimizaci\u00f3n de los motores de b\u00fasqueda. Por ejemplo, es posible supervisar constantemente los resultados de las b\u00fasquedas y las actualizaciones de las clasificaciones de determinadas palabras clave, as\u00ed como recopilar datos sobre nuevas tendencias de b\u00fasqueda y el comportamiento de los usuarios.<\/li>\n<li><strong>An\u00e1lisis de back<\/strong>links: El web scraping puede utilizarse para extraer informaci\u00f3n sobre backlinks de sitios web relevantes o de la competencia. Estos datos pueden analizarse para identificar nuevas oportunidades de construcci\u00f3n de enlaces y evaluar la calidad de los backlinks existentes (servicios como Semrush\/Seozoom).<\/li>\n<li>Raspado de <strong>contenidos<\/strong>: Cuando se utiliza de forma \u00e9tica y conforme a las normas, el raspado web puede permitirte recopilar contenidos relevantes de otras fuentes en l\u00ednea para enriquecer tu sitio web con informaci\u00f3n adicional o crear nuevos contenidos de alta calidad integrando distintas fuentes.<br \/>\nEn resumen, el web scraping ofrece a los especialistas en SEO un conjunto de herramientas y datos \u00fatiles para optimizar y mejorar el rendimiento de los sitios web en los motores de b\u00fasqueda. Sin embargo, es importante utilizar esta informaci\u00f3n de forma responsable y l\u00edcita para evitar litigios o penalizaciones por parte de los motores de b\u00fasqueda.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Screaming Frog y Web Scraping<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\"><p>Una vez comprendida la importancia del web scraping, veamos c\u00f3mo podemos explotar <b>Screaming Frog<\/b> y extraer informaci\u00f3n valiosa para mejorar nuestra estrategia de marketing digital.<\/p>\n<p>Con la Ara\u00f1a SEO, puedes perfeccionar tu capacidad de recopilar datos de p\u00e1ginas web de forma r\u00e1pida y eficaz para analizar tu sitio web o elaborar incluso an\u00e1lisis comparativos muy avanzados de la competencia.<\/p>\n<p>Gracias a<b>XPath<\/b> y a la <b>Extracci\u00f3n Personalizada<\/b>, tus an\u00e1lisis nunca volver\u00e1n a ser los mismos. Adem\u00e1s, desde la versi\u00f3n 19 de Seo Spider, la funci\u00f3n \u00abRaspado personalizado\u00bb es a\u00fan m\u00e1s sencilla e intuitiva, y no se necesitan conocimientos previos para conseguir los resultados deseados.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"850\" height=\"431\" alt=\"utilizzare la custom extraction di screaming frog\" title=\"custom extraction del seo spider\" src=\"http:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/custom-extraction-del-seo-spider.png\" class=\"img-responsive wp-image-2579\" srcset=\"https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/custom-extraction-del-seo-spider-200x101.png 200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/custom-extraction-del-seo-spider-400x203.png 400w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/custom-extraction-del-seo-spider-600x304.png 600w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/custom-extraction-del-seo-spider-800x406.png 800w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/custom-extraction-del-seo-spider.png 850w\" sizes=\"(max-width: 640px) 100vw, 850px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-margin-top:10px;\"><p>Una vez en la funci\u00f3n, simplemente haz clic en \u00aba\u00f1adir\u00bb en la esquina inferior derecha e introduce la expresi\u00f3n de raspado.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1283\" height=\"725\" alt=\"la funzione visual della custom extraction del Seo spider screaming frog\" title=\"la funzione visual della custom extraction\" src=\"http:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/la-funzione-visual-della-custom-extraction.png\" class=\"img-responsive wp-image-2580\" srcset=\"https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/la-funzione-visual-della-custom-extraction-200x113.png 200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/la-funzione-visual-della-custom-extraction-400x226.png 400w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/la-funzione-visual-della-custom-extraction-600x339.png 600w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/la-funzione-visual-della-custom-extraction-800x452.png 800w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/la-funzione-visual-della-custom-extraction-1200x678.png 1200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/la-funzione-visual-della-custom-extraction.png 1283w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-6\"><p>Si ya est\u00e1s familiarizado con las expresiones Xpath, puedes introducirlas directamente en la celda \u00abIntroducir Xpath\u00bb, o puedes optar por la versi\u00f3n \u00abVisual\u00bb de la Ara\u00f1a Seo, que te permite comprender visualmente la informaci\u00f3n a extraer en unos pocos clics utilizando el navegador interno de Screaming Frog.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1297\" height=\"769\" alt=\"Utilizzo del browser interno del seo spider per la custom configuration\" title=\"visual browser della custom extraction\" src=\"http:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/visual-browser-della-custom-extraction.png\" class=\"img-responsive wp-image-2581\" srcset=\"https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/visual-browser-della-custom-extraction-200x119.png 200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/visual-browser-della-custom-extraction-400x237.png 400w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/visual-browser-della-custom-extraction-600x356.png 600w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/visual-browser-della-custom-extraction-800x474.png 800w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/visual-browser-della-custom-extraction-1200x711.png 1200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/visual-browser-della-custom-extraction.png 1297w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-margin-top:10px;\"><p>A continuaci\u00f3n, seleccionando el elemento de la p\u00e1gina que deseas extraer, la Ara\u00f1a SEO resaltar\u00e1 la zona de la p\u00e1gina y crear\u00e1 una serie de expresiones sugeridas (las encontrar\u00e1s a la derecha) y una vista previa de lo que se extraer\u00e1 bas\u00e1ndose en el HTML sin procesar o renderizado.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"2584\" height=\"1578\" alt=\"Esempio della visual extraction con screaming frog\" title=\"visual custom extraction\" src=\"http:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/visual-custom-extraction.png\" class=\"img-responsive wp-image-2583\" srcset=\"https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/visual-custom-extraction-200x122.png 200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/visual-custom-extraction-400x244.png 400w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/visual-custom-extraction-600x366.png 600w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/visual-custom-extraction-800x489.png 800w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/visual-custom-extraction-1200x733.png 1200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/visual-custom-extraction.png 2584w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-margin-top:10px;\"><p>En el ejemplo anterior, seleccion\u00e9 los precios de los productos (hice clic en precios) y, como puedes ver a la derecha, la ara\u00f1a SEO introdujo la sintaxis correcta para la extracci\u00f3n.<\/p>\n<p>Hay esencialmente cuatro extracciones disponibles (\u00abfecha\u00bb):<\/p>\n<ol>\n<li><strong>Extraer elemento HTML: <\/strong>El elemento seleccionado y todo su contenido HTML interno.<\/li>\n<li><strong>Extraer<\/strong> HTML interno: El contenido HTML interno del elemento seleccionado. Si el elemento seleccionado contiene otros elementos HTML, se incluir\u00e1n.<\/li>\n<li><strong>Extraer texto<\/strong>: el contenido textual del elemento seleccionado y el contenido textual de cualquier elemento hijo.<\/li>\n<li><strong>Valor de la funci\u00f3n<\/strong>: el resultado de la funci\u00f3n proporcionada, por ejemplo count(\/\/h1) para encontrar el n\u00famero de etiquetas h1 de una p\u00e1gina.<\/li>\n<\/ol>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"1138\" height=\"488\" alt=\"La scheda dedicata alla custom extraction sul seo spider\" title=\"tab di custom extraction\" src=\"http:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/tab-di-custom-extraction.png\" class=\"img-responsive wp-image-2585\" srcset=\"https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/tab-di-custom-extraction-200x86.png 200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/tab-di-custom-extraction-400x172.png 400w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/tab-di-custom-extraction-600x257.png 600w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/tab-di-custom-extraction-800x343.png 800w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/tab-di-custom-extraction.png 1138w\" sizes=\"(max-width: 640px) 100vw, 1138px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-margin-top:10px;\"><p>Una vez procesado el rastreo, los detalles de la Extracci\u00f3n Personalizada se encuentran en la pesta\u00f1a correspondiente; si hay m\u00e1s de una extracci\u00f3n, puedes utilizar los filtros para cambiar entre las distintas extracciones.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Web Scraping de SERPs<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-10\"><p>Adem\u00e1s del raspado web interno o a sitios espec\u00edficos de la competencia, tambi\u00e9n es posible hacer extracciones en directorios y en el propio buscador. Esta actividad, que sin embargo debe realizarse con cierto cuidado para no ser objeto de una prohibici\u00f3n de IP, es muy \u00fatil, por ejemplo, para recopilar datos de clasificaci\u00f3n con respecto a determinadas palabras clave estrat\u00e9gicas.<\/p>\n<p>Screaming Frog no sustituye a servicios como Semrush o Seozoom, pero para clasificar palabras clave, puede ser una buena herramienta para comprobar el posicionamiento de los competidores, las caracter\u00edsticas de los sitios con m\u00e1s \u00e9xito, etc.<\/p>\n<ul>\n<li>El primer paso ser\u00e1 crear una Url de \u00abconsulta de b\u00fasqueda en Google\u00bb que ser\u00e1 escaneada por la Ara\u00f1a Seo. Este paso puede procesarse simplemente utilizando el siguiente <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1N9cN-iNn8emnyvGOJz1N8Ikdhs1RWFxJka6NNOdvdHw\/edit#gid=0\">formulario<\/a> de Google Spreadsheet.<\/li>\n<li>El segundo paso ser\u00e1 configurar adecuadamente la Ara\u00f1a SEO:\n<ul>\n<li>Utiliza el renderizado JS.<\/li>\n<li>Establece &#8216;Ignorar Robots.txt&#8217;.<\/li>\n<li>Utiliza el agente de usuario \u00abChrome\u00bb.<\/li>\n<li>Disminuye la velocidad de escaneado (Max Hilos = 1 | Max URI\/s = 0,5)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>El consejo es que guardes esta configuraci\u00f3n como un nuevo \u00abperfil\u00bb para utilizarlo siempre que sea necesario.<\/p>\n<p>C\u00f3mo crear un <a href=\"http:\/\/screamingfrog.club\/crawl-profiles\/\">perfil personalizado con Screaming Frog<\/a>.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Rana Gritona SetUP<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\"><p>Una vez completada la fase de configuraci\u00f3n t\u00e9cnica de Screaming Frog, es hora de definir la sintaxis para la extracci\u00f3n de datos personalizados de la serp mediante una exploraci\u00f3n en modo \u00abLista\u00bb.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"1671\" height=\"576\" alt=\"Modalit\u00e0 list per la scansione delle parole chiavi con il seo spider\" title=\"modalita list del seo spider\" src=\"http:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/modalita-list-del-seo-spider.png\" class=\"img-responsive wp-image-2591\" srcset=\"https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/modalita-list-del-seo-spider-200x69.png 200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/modalita-list-del-seo-spider-400x138.png 400w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/modalita-list-del-seo-spider-600x207.png 600w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/modalita-list-del-seo-spider-800x276.png 800w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/modalita-list-del-seo-spider-1200x414.png 1200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/modalita-list-del-seo-spider.png 1671w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-margin-top:10px;\"><p>Por defecto, al procesar un rastreador con las URL generadas con el modo Lista, ya obtendr\u00e1s resultados interesantes al mirar la pesta\u00f1a inferior \u00abEnlaces salientes\u00bb, en la que encontrar\u00e1s las URL posicionadas para esa consulta concreta.[To] Como ver\u00e1s, habr\u00e1 muchas referencias a enlaces de Google, por lo que el consejo es que utilices el filtro de la pesta\u00f1a inferior e introduzcas la sintaxis \u00abTO\u00bb no contiene Google (\u00abNot Contains &#8216;Google'\u00bb).<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\"><img decoding=\"async\" width=\"1048\" height=\"952\" alt=\"uso dei filtri di Screaming Frog per trovare competitors in Serp con modalit\u00e0 List\" title=\"uso dei filtri per trovare competitors in serp\" src=\"http:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/uso-dei-filtri-per-trovare-competitors-in-serp.png\" class=\"img-responsive wp-image-2592\" srcset=\"https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/uso-dei-filtri-per-trovare-competitors-in-serp-200x182.png 200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/uso-dei-filtri-per-trovare-competitors-in-serp-400x363.png 400w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/uso-dei-filtri-per-trovare-competitors-in-serp-600x545.png 600w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/uso-dei-filtri-per-trovare-competitors-in-serp-800x727.png 800w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/uso-dei-filtri-per-trovare-competitors-in-serp.png 1048w\" sizes=\"(max-width: 640px) 100vw, 1048px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-margin-top:10px;\"><p>Adem\u00e1s de esta funci\u00f3n b\u00e1sica, podemos elaborar auditor\u00edas seo m\u00e1s avanzadas de serp utilizando la Extracci\u00f3n Personalizada, por ejemplo, de &#8216;Also people Ask&#8217;, fragmentos destacados, presencia de v\u00eddeos u otras caracter\u00edsticas definitorias del tipo Serp. Puedes encontrar las sintaxis XPath utilizando el navegador interno de Seo Spider.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Web Scraping Sobre el Terreno<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-14\"><p>El objetivo de esta prueba ser\u00e1 extraer los datos de \u00abLa gente tambi\u00e9n pregunta\u00bb de la serp. Nuestra consulta de referencia ser\u00e1:<strong>\u00ab\u00bfQu\u00e9 es el Seo<\/strong>?<\/p>\n<ul>\n<li>Introducimos esta Url generada con nuestro &#8216;Generador de Url: https:\/\/www.google.it\/search?q=cose+la+seo.<\/li>\n<li>&gt; &gt; Abre Config Extracci\u00f3n Personalizada y utiliza el navegador interno.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none\"><img decoding=\"async\" width=\"2592\" height=\"1584\" alt=\"Utilizzo della custom extraction con il Seo spider di una query in serp\" title=\"custom extraction con seo spider di una query in serp\" src=\"http:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/custom-extraction-con-seo-spider-di-una-query-in-serp.png\" class=\"img-responsive wp-image-2595\" srcset=\"https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/custom-extraction-con-seo-spider-di-una-query-in-serp-200x122.png 200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/custom-extraction-con-seo-spider-di-una-query-in-serp-400x244.png 400w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/custom-extraction-con-seo-spider-di-una-query-in-serp-600x367.png 600w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/custom-extraction-con-seo-spider-di-una-query-in-serp-800x489.png 800w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/custom-extraction-con-seo-spider-di-una-query-in-serp-1200x733.png 1200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/custom-extraction-con-seo-spider-di-una-query-in-serp.png 2592w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-margin-top:10px;\"><ul>\n<li>Inicia la exploraci\u00f3n (modo lista) y consulta los datos en la pesta\u00f1a Extracci\u00f3n personalizada.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-9 hover-type-none\"><img decoding=\"async\" width=\"2736\" height=\"306\" title=\"Risultati della custom extraction con screaming Frog\" src=\"http:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/Risultati-della-custom-extraction-con-screaming-Frog.png\" alt class=\"img-responsive wp-image-2596\" srcset=\"https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/Risultati-della-custom-extraction-con-screaming-Frog-200x22.png 200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/Risultati-della-custom-extraction-con-screaming-Frog-400x45.png 400w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/Risultati-della-custom-extraction-con-screaming-Frog-600x67.png 600w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/Risultati-della-custom-extraction-con-screaming-Frog-800x89.png 800w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/Risultati-della-custom-extraction-con-screaming-Frog-1200x134.png 1200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/05\/Risultati-della-custom-extraction-con-screaming-Frog.png 2736w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-margin-top:10px;\"><p>\u00a1De la misma manera, ser\u00e1 posible de forma muy simplificada extraer todas las dem\u00e1s caracter\u00edsticas de Google y obtener una visi\u00f3n granular avanzada para nuestras auditor\u00edas Seo!<\/p>\n<p>RECUERDA: El m\u00f3dulo que has utilizado anteriormente tiene algunas sintaxis XPath ya configuradas, pero como el Buscador se actualiza constantemente, puede que no devuelvan resultados fiables, \u00a1mi consejo es que utilices siempre el Navegador interno para estos an\u00e1lisis!<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[97],"tags":[],"class_list":["post-4446","post","type-post","status-publish","format-standard","hentry","category-guia-screaming-frog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el Web Scraping? | Screaming Frog<\/title>\n<meta name=\"description\" content=\"Aprende a utilizar Screaming Frog para hacer web scraping avanzado en Search Engine Serp con Extracci\u00f3n Personalizada a medida.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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