{"id":4470,"date":"2024-04-22T10:05:47","date_gmt":"2024-04-22T10:05:47","guid":{"rendered":"http:\/\/screamingfrog.club\/como-optimizar-el-texto-ancla\/"},"modified":"2024-07-08T07:30:58","modified_gmt":"2024-07-08T07:30:58","slug":"como-optimizar-el-texto-ancla","status":"publish","type":"post","link":"https:\/\/screamingfrog.club\/es\/como-optimizar-el-texto-ancla\/","title":{"rendered":"C\u00f3mo optimizar el texto ancla"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h2 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">\u00bfQu\u00e9 es el texto ancla?<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1\"><p>El texto de<strong>anclaje <\/strong>es el texto sobre el que se puede hacer clic dentro de un hiperv\u00ednculo. Normalmente se diversifica estil\u00edsticamente para que el visitante se d\u00e9 cuenta de que se trata de un enlace.<\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-1 > .CodeMirror, .fusion-syntax-highlighter-1 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-1 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-1 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-1 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_1\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_1\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_1\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"\" data-theme=\"default\" data-mode=\"text\/html\"><a href=\"dominio.com\"> testo del link (Anchor text)<\/a\/><\/textarea><\/div><div class=\"fusion-text fusion-text-2\"><p>Este atributo realiza esencialmente dos funciones:<\/p>\n<ol>\n<li>ayuda a la experiencia del visitante de la p\u00e1gina;<\/li>\n<li>permite a la ara\u00f1a de Google y a otros motores de b\u00fasqueda comprender el tema de la p\u00e1gina enlazada.<\/li>\n<\/ol>\n<p>A nivel de SEO, se subestima y se descuida mucho, pero desempe\u00f1a un papel decisivo para la correcta navegaci\u00f3n de la ara\u00f1a y la identificaci\u00f3n inmediata de la \u00abintenci\u00f3n de b\u00fasqueda\u00bb de la p\u00e1gina enlazada.<\/p>\n<p>Veamos juntos dos ejemplos:<\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-2 > .CodeMirror, .fusion-syntax-highlighter-2 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-2 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-2 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-2 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_2\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_2\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_2\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"1\" data-theme=\"default\">Scopri i migliori smartphone del 2024 <a href_\"dominio.com\/recensioni-smartphone\">qui<a\/>!<\/textarea><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-margin-top:10px;\"><p>En este caso, el Anchor Text es \u00abAqu\u00ed\u00bb y, como puedes ver, no describe en absoluto el contenido de la p\u00e1gina enlazada.<\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-3 > .CodeMirror, .fusion-syntax-highlighter-3 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-3 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-3 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-3 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_3\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_3\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_3\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"1\" data-theme=\"default\">Scopri i <a href_\"dominio.com\/recensioni-smartphone\">migliori smartphone del 2024 <\/a>!<\/textarea><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-margin-top:10px;\"><p>En este caso, el anclaje \u00abmejores smartphones 2024\u00bb es el que mejor representa el contenido de la p\u00e1gina enlazada.<\/p>\n<p>Por tanto, como puedes imaginar, la segunda opci\u00f3n es la mejor, aunque Google tambi\u00e9n tiene en cuenta el texto de apoyo del enlace al comprender la Intenci\u00f3n del enlace.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Textos de referencia populares<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\"><p>Existen diferentes tipos de Anchor Text, y aqu\u00ed tienes algunos de los m\u00e1s utilizados:<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Marca<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\"><p>Cuando hablamos de texto ancla de marca, nos referimos al texto clicable dentro de un hiperenlace que contiene el nombre o marca de la empresa o producto. Este tipo de texto de anclaje se utiliza para promover la identidad de marca y aumentar el reconocimiento de marca en Internet.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Marca + Consulta<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p>Hablamos de texto de anclaje<strong>\u00abmarca+palabra clave<\/strong>\u00bb cuando combinamos el nombre o la marca de la empresa con una palabra clave relacionada con su sector o sus productos\/servicios. Este tipo de texto de anclaje se utiliza para mejorar la clasificaci\u00f3n en los motores de b\u00fasqueda asociando la marca a palabras clave relevantes para aumentar la visibilidad online.<\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-4 > .CodeMirror, .fusion-syntax-highlighter-4 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-4 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-4 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-4 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_4\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_4\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_4\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"1\" data-theme=\"default\">Scopri le <a href=\"screamingfrog.com\/panoramica-seo\">guide SEO di Screaming Frog Club <\/a>per diventare un pro nei Seo Audit!<\/textarea><\/div><div class=\"fusion-title title fusion-title-5 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Coincidencia exacta<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-8\"><p>Corresponde exactamente a la palabra clave para la que quieres optimizar tu posicionamiento en los buscadores. Este tipo de texto de anclaje se puede utilizar para aumentar la relevancia de una p\u00e1gina web para una determinada palabra clave, pero es importante utilizarlo con precauci\u00f3n para evitar que los motores de b\u00fasqueda lo penalicen<strong>(overstuffing<\/strong>).<\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-5 > .CodeMirror, .fusion-syntax-highlighter-5 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-5 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-5 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-5 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_5\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_5\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_5\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"1\" data-theme=\"default\">Studia con noi la  <a href=\"screamingfrog.com\/seo\">SEO<\/a>per diventare un pro nel Search Marketing Optimization!<\/textarea><\/div><div class=\"fusion-title title fusion-title-6 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Consultas relacionadas<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\"><p>El texto de anclaje contiene palabras o frases estrechamente relacionadas con la palabra clave principal o la intenci\u00f3n de b\u00fasqueda de la p\u00e1gina enlazada. Estas consultas relacionadas se utilizan para proporcionar una mayor contextualizaci\u00f3n y mejorar la relevancia de los enlaces para determinados temas o palabras clave de b\u00fasqueda.<\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-6 > .CodeMirror, .fusion-syntax-highlighter-6 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-6 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-6 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-6 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_6\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_6\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_6\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"1\" data-theme=\"default\">Scopri come aumentare la tua abilit\u00e0 nella SEO attraverso le <a href=\"screamingfrog.com\/audit -Seo\">analisi degli internal links <\/a> e diventare un pro nei Seo Audit!<\/textarea><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-margin-top:10px;\"><p>En este caso, a trav\u00e9s de las palabras clave \u00abAn\u00e1lisis de Enlaces Internos\u00bb, se intenta reforzar un elemento colateral durante la tramitaci\u00f3n de las auditor\u00edas SEO.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Consultas de cola larga<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\"><p>Cuando hablamos de texto de anclaje con consultas de cola larga, nos referimos a una frase o cadena de palabras m\u00e1s larga y espec\u00edfica, a menudo utilizada como consulta de b\u00fasqueda detallada. Estas consultas permiten ampliar la semanticidad de la \u00abPalabra clave principal\u00bb, contextualizarla y \u00abclasificar\u00bb en consultas menos competitivas.<\/p>\n<p>Con el tiempo, invertir en este tipo de Anchor Text puede resultar bastante fruct\u00edfero para la Autor\u00eda de las p\u00e1ginas a ojos de Google.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Enlaces desnudos<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-12\"><p>Los enlaces desnudos son hiperenlaces que utilizan directamente la URL completa como texto clicable, sin palabras clave ni descripciones adicionales.<\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-7 > .CodeMirror, .fusion-syntax-highlighter-7 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-7 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-7 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-7 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_7\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_7\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_7\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"1\" data-theme=\"default\">Scopri come aumentare la tua abilit\u00e0 nella SEO attraverso il portale <a href=\"screamingfrog.com\">www.screamingfrog.club <\/a> e diventare un pro nei Seo Audit!<\/textarea><\/div><div class=\"fusion-title title fusion-title-9 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Textos Ancla Gen\u00e9ricos<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-13\"><p>Los textos de anclaje gen\u00e9ricos son textos clicables dentro de un hiperv\u00ednculo que no proporcionan una descripci\u00f3n espec\u00edfica de la p\u00e1gina de destino. Estos textos de anclaje suelen consistir en palabras como \u00abhaz clic aqu\u00ed\u00bb, \u00ableer m\u00e1s\u00bb, \u00abp\u00e1gina web\u00bb, \u00abaqu\u00ed\u00bb, etc.<\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-8 > .CodeMirror, .fusion-syntax-highlighter-8 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-8 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-8 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-8 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_8\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_8\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_8\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"1\" data-theme=\"default\">Scopri come aumentare la tua abilit\u00e0 nella SEO attraverso il nostro portale <a href=\"screamingfrog.com\">CLICCA QUI<\/a>!<\/textarea><\/div><div class=\"fusion-title title fusion-title-10 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Im\u00e1genes de texto ancla<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-14\"><p>Hasta ahora, siempre hemos hablado del texto de anclaje textual, pero muy a menudo los enlaces est\u00e1n incrustados en im\u00e1genes, banners u otros. En este contexto, la misma funci\u00f3n se sustituye por<b>\u00abTexto Alt<\/b>\u00ab. Recuerda que Google lleva a\u00f1os luchando contra los sitios web que no garantizan una accesibilidad adecuada, por lo que el texto alternativo (le\u00eddo por los lectores de pantalla para personas con discapacidad visual e invidentes) es un elemento esencial para clasificarse y no ser penalizado.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">SEO y Anchor Text<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-15\"><p>El Anchor Text, como bien te has dado cuenta, juega un papel primordial en Seo Onpage y debe ser optimizado, pero debe seguir unas reglas para no generar la reacci\u00f3n contraria del buscador y dar lugar a penalizaciones:<\/p>\n<ul>\n<li>No debe ser una lista de palabras clave, por lo que hay que tener cuidado con los textos de anclaje que coincidan exactamente;<\/li>\n<li>debe ser relevante y sem\u00e1ntico para la p\u00e1gina enlazada y, a ser posible, \u00fanico;<\/li>\n<li>debe ser concisa y explicativa.<\/li>\n<\/ul>\n<p>Recuerda siempre que el contexto define la \u00absemanticidad\u00bb, por lo que tu enlace debe ser relevante y recibir fuerza del contenido que le precede y\/o le sigue.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-12 fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">La rana gritona y el texto ancla<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-16\"><p>Una vez comprendidas las distintas caracter\u00edsticas de este atributo, veamos c\u00f3mo nuestra ara\u00f1a SEO <strong>Screaming Frog<\/strong> puede ayudarnos en su identificaci\u00f3n y an\u00e1lisis.<\/p>\n<ul>\n<li><strong>An\u00e1lisis de enlaces<\/strong>: para conocer mejor nuestros enlaces internos y, en consecuencia, el texto de anclaje, podemos consultar la pesta\u00f1a \u00abEnlaces internos\u00bb, en la parte inferior de la Ara\u00f1a Seo, tras escanear el proyecto y seleccionar los enlaces que se analizar\u00e1n a continuaci\u00f3n. En la primera columna puedes encontrar el tipo de enlace (JS, Imagen, hipertexto, etc.), en las siguientes columnas &#8216;Anchor Text&#8217; donde puedes comprobar el ancla del enlace utilizado, si la hay.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"762\" alt=\"Tab Inlinks e Outlinks su Screaming Frog\" title=\"Tab Inlinks\" src=\"http:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/Tab-Inlinks.png\" class=\"img-responsive wp-image-929\" srcset=\"https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/Tab-Inlinks-200x127.png 200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/Tab-Inlinks-400x254.png 400w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/Tab-Inlinks-600x381.png 600w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/Tab-Inlinks-800x508.png 800w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/Tab-Inlinks.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-margin-top:10px;\"><p>Si encuentras enlaces no descriptivos o, peor a\u00fan, enlaces sin \u00abancla\u00bb, puedes exportarlos y optimizarlos posteriormente. Tambi\u00e9n puedes utilizar las columnas \u00abPosici\u00f3n del enlace\u00bb y \u00abRuta del enlace\u00bb para averiguar la posici\u00f3n del enlace y dar al desarrollador informaci\u00f3n m\u00e1s detallada si no te ocupas directamente de \u00e9l.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"850\" height=\"435\" alt=\"controllo sulla posizione dei link con screaming Frog\" title=\"link-position-colonna-tab\" src=\"http:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/link-position-colonna-tab.jpeg\" class=\"img-responsive wp-image-1280\" srcset=\"https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/link-position-colonna-tab-200x102.jpeg 200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/link-position-colonna-tab-400x205.jpeg 400w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/link-position-colonna-tab-600x307.jpeg 600w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/link-position-colonna-tab-800x409.jpeg 800w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/link-position-colonna-tab.jpeg 850w\" sizes=\"(max-width: 640px) 100vw, 850px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-18\"><ul>\n<li><strong>Personalizaci\u00f3n<\/strong> del Anchor Text: a trav\u00e9s del Seo Spider puedes personalizar todas las consultas gen\u00e9ricas que se hayan utilizado en el Anchor Text de tu sitio para un control y optimizaci\u00f3n granulares. <em> &gt; &gt; Para aprovechar esta opci\u00f3n, s\u00f3lo tienes que ir al men\u00fa<\/em><em>\u00abConfigurar preferencias de la ara\u00f1a <\/em>\u00bb y a\u00f1adir las consultas en el espacio llamado<b>\u00abTexto de anclaje no descriptivo<\/b>\u00ab. A partir de la siguiente exploraci\u00f3n, encontrar\u00e1s los enlaces con estas caracter\u00edsticas en la pesta\u00f1a \u00abURL\u00bb de Seo Spider.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"768\" height=\"817\" alt=\"Personalizzazione delle query per gli anchor text per analisi con il seo spider\" title=\"Personalizzazione anchor text seo spider\" src=\"http:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/Personalizzazione-anchor-text-seo-spider.png\" class=\"img-responsive wp-image-2485\" srcset=\"https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/Personalizzazione-anchor-text-seo-spider-200x213.png 200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/Personalizzazione-anchor-text-seo-spider-400x426.png 400w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/Personalizzazione-anchor-text-seo-spider-600x638.png 600w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/Personalizzazione-anchor-text-seo-spider.png 768w\" sizes=\"(max-width: 640px) 100vw, 768px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-13 fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Google y el texto de anclaje<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-19\" style=\"--awb-margin-top:10px;\"><p>Veamos algunos casos particulares.<\/p>\n<p><i>\u00bfQu\u00e9 hace Google si el ancla no est\u00e1 presente?<\/i><\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-9 > .CodeMirror, .fusion-syntax-highlighter-9 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-9 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-9 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-9 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_9\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_9\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_9\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"\" data-theme=\"default\"><a href=\"https:\/\/example.com\"><\/a><\/textarea><\/div><div class=\"fusion-text fusion-text-20\"><p>La respuesta \u00abdid\u00e1ctica\u00bb es que Google seguir\u00e1 el enlace, pero sin comprender plenamente la \u00abintenci\u00f3n de b\u00fasqueda\u00bb de la p\u00e1gina enlazada.<\/p>\n<p>La respuesta en el campo es que Google utilizar\u00e1 la etiqueta title si el elemento <a> est\u00e1 vac\u00edo<\/a>.<\/p>\n<p><em>\u00bfQu\u00e9 ocurre si el texto de anclaje se inserta mediante JS?<\/em><\/p>\n<p>Te\u00f3ricamente no hay problemas, pero el consejo es comprobar con el renderizado JS de Screaming Frog que est\u00e1 presente en el HTML renderizado.<\/p>\n<p><em>\u00bfPuedo insertar varios enlaces en una frase?<\/em><\/p>\n<p>Si se contextualizan, no hay problemas, pero deben integrarse sem\u00e1nticamente y NO uno al lado del otro. En cuanto a todo el mundo del SEO, \u00a1no abuses de \u00e9l!<\/p>\n<p><em>\u00bfC\u00f3mo manejar los textos de anclaje en los backlinks?<\/em><\/p>\n<p>El uso de Anchor text internamente es muy sencillo y basta con utilizar una mezcla de \u00abconcordancia exacta\u00bb, \u00abMarca\u00bb, etc. y tengan una correcta asignaci\u00f3n de enlaces (cada p\u00e1gina debe recibir al menos 1 enlace para no ser considerada una \u00abP\u00e1gina hu\u00e9rfana\u00bb). Pero, \u00bfc\u00f3mo podemos gestionar los backlinks?<\/p>\n<p>Si son naturales, no tienes control sobre ellas, pero puedes gestionarlas mediante \u00abDesautorizar\u00bb si son irrelevantes o spam. Si son de pago, Google recomienda insertar \u00abpatrocinado\u00bb para no incurrir en penalizaciones. En realidad, bastar\u00e1 con gestionarlos del mismo modo que para los interiores, con una mezcla de distintos tipos de anclajes.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: #f79501;--awb-border-sizes-top:0;--awb-border-sizes-bottom:0;--awb-border-sizes-left:5;--awb-border-sizes-right:0;--awb-border-color:var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:5px;--awb-padding-bottom:11px;--awb-margin-top:0px;--awb-margin-bottom:43px;--awb-background-color:var(--awb-color3);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-21 fusion-text-no-margin\" style=\"--awb-margin-top:5px;--awb-margin-right:10px;--awb-margin-bottom:-10px;--awb-margin-left:10px;\"><p><strong>Pesta\u00f1a relacionada<\/strong>: <a href=\"http:\/\/screamingfrog.club\/tab-inlinks-outlinks\/\">Enlaces entrantes-Enlaces salientes<\/a> | <a href=\"http:\/\/screamingfrog.club\/scansionare-alt-text\/\">Barra lateral<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[97,109],"tags":[106,110],"class_list":["post-4470","post","type-post","status-publish","format-standard","hentry","category-guia-screaming-frog","category-seo-wiki","tag-principiante","tag-seo-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo optimizar el texto ancla | Screaming Frog<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo identificar el texto ancla con Screaming Frog y 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