{"id":3807,"date":"2024-04-22T10:05:47","date_gmt":"2024-04-22T10:05:47","guid":{"rendered":"http:\/\/screamingfrog.club\/comment-optimiser-le-texte-dancrage\/"},"modified":"2024-07-05T08:17:07","modified_gmt":"2024-07-05T08:17:07","slug":"comment-optimiser-le-anchor-text","status":"publish","type":"post","link":"https:\/\/screamingfrog.club\/fr\/comment-optimiser-le-anchor-text\/","title":{"rendered":"Comment optimiser le Anchor Text"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h2 class=\"fusion-title-heading title-heading-center awb-gradient-text\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;line-height:1em;\">Qu&rsquo;est-ce qu&rsquo;un Anchor Text ?<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1\"><p>Le \u00ab\u00a0Anchor Text\u00a0\u00bb<strong>\u00a0<\/strong>est un texte cliquable dans un lien hypertexte. Il est normalement diversifi\u00e9 sur le plan stylistique afin que le visiteur se rende compte qu&rsquo;il s&rsquo;agit d&rsquo;un lien.<\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-1 > .CodeMirror, .fusion-syntax-highlighter-1 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-1 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-1 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-1 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_1\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_1\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_1\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"\" data-theme=\"default\" data-mode=\"text\/html\"><a href=\"dominio.com\"> testo del link (Anchor text)<\/a\/><\/textarea><\/div><div class=\"fusion-text fusion-text-2\"><p>Cet attribut remplit essentiellement deux fonctions :<\/p>\n<ol>\n<li>am\u00e9liore l&rsquo;exp\u00e9rience du visiteur sur la page ;<\/li>\n<li>permet \u00e0 Google Spider et aux autres moteurs de recherche de comprendre le sujet de la page li\u00e9e.<\/li>\n<\/ol>\n<p>Au niveau du r\u00e9f\u00e9rencement, il est tr\u00e8s sous-estim\u00e9 et n\u00e9glig\u00e9, mais il joue un r\u00f4le d\u00e9cisif dans la navigation correcte des araign\u00e9es et l&rsquo;identification imm\u00e9diate de l'\u00a0\u00bbintention de recherche\u00a0\u00bb de la page li\u00e9e.<\/p>\n<p>Prenons deux exemples ensemble :<\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-2 > .CodeMirror, .fusion-syntax-highlighter-2 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-2 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-2 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-2 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_2\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_2\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_2\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"1\" data-theme=\"default\">Scopri i migliori smartphone del 2024 <a href_\"dominio.com\/recensioni-smartphone\">qui<a\/>!<\/textarea><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-margin-top:10px;\"><p>Dans ce sc\u00e9nario, le \u00ab\u00a0Anchor Text\u00a0\u00bb est \u00ab\u00a0Ici\u00a0\u00bb et, comme vous pouvez le constater, il ne d\u00e9crit pas du tout le contenu de la page li\u00e9e.<\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-3 > .CodeMirror, .fusion-syntax-highlighter-3 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-3 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-3 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-3 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_3\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_3\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_3\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"1\" data-theme=\"default\">Scopri i <a href_\"dominio.com\/recensioni-smartphone\">migliori smartphone del 2024 <\/a>!<\/textarea><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-margin-top:10px;\"><p>Dans ce cas, l&rsquo;ancre \u00ab\u00a0best smartphones 2024\u00a0\u00bb repr\u00e9sente le mieux le contenu de la page li\u00e9e.<\/p>\n<p>Par cons\u00e9quent, comme vous pouvez l&rsquo;imaginer, le deuxi\u00e8me choix est le meilleur, m\u00eame si Google prend \u00e9galement en compte le texte d&rsquo;accompagnement du lien en comprenant l&rsquo;intention du lien.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Textes d&rsquo;ancrage populaires<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\"><p>Il existe plusieurs types de Alt Text, et voici quelques-uns des plus utilis\u00e9s :<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Marque<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\"><p>Lorsque nous parlons de \u00ab\u00a0Anchor Text\u00a0\u00bb de marque, nous faisons r\u00e9f\u00e9rence au texte cliquable dans un hyperlien qui contient le nom ou la marque de l&rsquo;entreprise ou du produit. Ce type de texte d&rsquo;ancrage est utilis\u00e9 pour promouvoir l&rsquo;identit\u00e9 de la marque et augmenter la reconnaissance de la marque en ligne.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Marque + requ\u00eate<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p>On parle de texte d&rsquo;ancrage<strong>\u00ab\u00a0marque+mot-cl\u00e9<\/strong>\u00a0\u00bb lorsque l&rsquo;on associe le nom ou la marque de l&rsquo;entreprise \u00e0 un mot-cl\u00e9 li\u00e9 \u00e0 son secteur ou \u00e0 ses produits\/services. Ce type de texte d&rsquo;ancrage est utilis\u00e9 pour am\u00e9liorer le classement dans les moteurs de recherche en associant la marque \u00e0 des mots-cl\u00e9s pertinents afin d&rsquo;accro\u00eetre la visibilit\u00e9 en ligne.<\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-4 > .CodeMirror, .fusion-syntax-highlighter-4 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-4 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-4 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-4 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_4\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_4\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_4\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"1\" data-theme=\"default\">Scopri le <a href=\"screamingfrog.com\/panoramica-seo\">guide SEO di Screaming Frog Club <\/a>per diventare un pro nei Seo Audit!<\/textarea><\/div><div class=\"fusion-title title fusion-title-5 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Correspondance exacte<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-8\"><p>Il correspond exactement au mot-cl\u00e9 pour lequel vous souhaitez optimiser votre positionnement dans les moteurs de recherche. Ce type de texte d&rsquo;ancrage peut \u00eatre utilis\u00e9 pour augmenter la pertinence d&rsquo;une page web pour un certain mot-cl\u00e9, mais il est important de l&rsquo;utiliser avec prudence pour \u00e9viter une p\u00e9nalisation par les moteurs de recherche<strong>(overstuffing<\/strong>).<\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-5 > .CodeMirror, .fusion-syntax-highlighter-5 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-5 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-5 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-5 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_5\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_5\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_5\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"1\" data-theme=\"default\">Studia con noi la  <a href=\"screamingfrog.com\/seo\">SEO<\/a>per diventare un pro nel Search Marketing Optimization!<\/textarea><\/div><div class=\"fusion-title title fusion-title-6 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Requ\u00eates connexes<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\"><p>Le texte d&rsquo;ancrage contient des mots ou des phrases \u00e9troitement associ\u00e9s au mot-cl\u00e9 principal ou \u00e0 l&rsquo;intention de recherche de la page li\u00e9e. Ces requ\u00eates connexes sont utilis\u00e9es pour fournir une contextualisation suppl\u00e9mentaire et am\u00e9liorer la pertinence des liens pour certains sujets ou mots-cl\u00e9s de recherche.<\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-6 > .CodeMirror, .fusion-syntax-highlighter-6 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-6 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-6 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-6 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_6\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_6\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_6\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"1\" data-theme=\"default\">Scopri come aumentare la tua abilit\u00e0 nella SEO attraverso le <a href=\"screamingfrog.com\/audit -Seo\">analisi degli internal links <\/a> e diventare un pro nei Seo Audit!<\/textarea><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-margin-top:10px;\"><p>Dans ce cas, gr\u00e2ce aux mots-cl\u00e9s \u00ab\u00a0Analyse des liens internes\u00a0\u00bb, on tente de renforcer un \u00e9l\u00e9ment collat\u00e9ral lors du traitement des audits de r\u00e9f\u00e9rencement.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center awb-gradient-text\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;line-height:1em;\">Requ\u00eates \u00e0 longue tra\u00eene<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\"><p>Lorsque nous parlons de texte d&rsquo;ancrage avec une requ\u00eate longue, nous faisons r\u00e9f\u00e9rence \u00e0 une phrase ou une cha\u00eene de mots plus longue et plus sp\u00e9cifique, souvent utilis\u00e9e comme une requ\u00eate de recherche d\u00e9taill\u00e9e. Ces requ\u00eates permettent d&rsquo;\u00e9largir la s\u00e9mantique du \u00ab\u00a0mot-cl\u00e9 principal\u00a0\u00bb, de le contextualiser et de le \u00ab\u00a0classer\u00a0\u00bb sur des requ\u00eates moins concurrentielles.<\/p>\n<p>Au fil du temps, l&rsquo;investissement dans ce type de texte d&rsquo;ancrage peut s&rsquo;av\u00e9rer tr\u00e8s fructueux pour la paternit\u00e9 des pages aux yeux de Google.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Liens nus<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-12\"><p>Les liens nus sont des liens hypertextes qui utilisent directement l&rsquo;URL compl\u00e8te comme texte cliquable, sans aucun mot-cl\u00e9 ou description suppl\u00e9mentaire.<\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-7 > .CodeMirror, .fusion-syntax-highlighter-7 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-7 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-7 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-7 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_7\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_7\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_7\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"1\" data-theme=\"default\">Scopri come aumentare la tua abilit\u00e0 nella SEO attraverso il portale <a href=\"screamingfrog.com\">www.screamingfrog.club <\/a> e diventare un pro nei Seo Audit!<\/textarea><\/div><div class=\"fusion-title title fusion-title-9 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center awb-gradient-text\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;line-height:1em;\">Anchor Text g\u00e9n\u00e9riques<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-13\"><p>Les textes d&rsquo;ancrage g\u00e9n\u00e9riques sont des textes cliquables dans un hyperlien qui ne fournissent pas de description sp\u00e9cifique de la page cible. Ces textes d&rsquo;ancrage se composent g\u00e9n\u00e9ralement de mots tels que \u00ab\u00a0cliquez ici\u00a0\u00bb, \u00ab\u00a0en savoir plus\u00a0\u00bb, \u00ab\u00a0page web\u00a0\u00bb, \u00ab\u00a0ici\u00a0\u00bb, etc.<\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-8 > .CodeMirror, .fusion-syntax-highlighter-8 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-8 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-8 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-8 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_8\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_8\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_8\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"1\" data-theme=\"default\">Scopri come aumentare la tua abilit\u00e0 nella SEO attraverso il nostro portale <a href=\"screamingfrog.com\">CLICCA QUI<\/a>!<\/textarea><\/div><div class=\"fusion-title title fusion-title-10 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Images du texte d&rsquo;ancrage<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-14\"><p>Jusqu&rsquo;\u00e0 pr\u00e9sent, nous avons toujours parl\u00e9 de texte d&rsquo;ancrage textuel, mais tr\u00e8s souvent les liens sont int\u00e9gr\u00e9s sur des images, des banni\u00e8res ou autres. Dans ce contexte, la m\u00eame fonction est remplac\u00e9e par<b>\u00ab\u00a0Alt Text<\/b>\u00ab\u00a0. N&rsquo;oubliez pas que Google lutte depuis des ann\u00e9es contre les sites web qui ne garantissent pas une bonne accessibilit\u00e9, de sorte que le texte alt (lu par les lecteurs d&rsquo;\u00e9cran pour les malvoyants et les aveugles) est un \u00e9l\u00e9ment essentiel pour le classement et pour ne pas \u00eatre p\u00e9nalis\u00e9.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center awb-gradient-text\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;line-height:1em;\">SEO et Anchor Text<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-15\"><p>Le Anchor Text, comme vous l&rsquo;avez bien compris, joue un r\u00f4le primordial dans le Seo Onpage et doit \u00eatre optimis\u00e9, mais il doit suivre des r\u00e8gles afin de ne pas g\u00e9n\u00e9rer la r\u00e9action inverse du moteur de recherche et conduire \u00e0 des p\u00e9nalisations :<\/p>\n<ul>\n<li>Il ne doit pas s&rsquo;agir d&rsquo;une liste de mots-cl\u00e9s, il faut donc veiller \u00e0 ce que les textes d&rsquo;ancrage correspondent exactement ;<\/li>\n<li>doit \u00eatre pertinent et s\u00e9mantique par rapport \u00e0 la page li\u00e9e et, si possible, unique ;<\/li>\n<li>doit \u00eatre concise et explicative.<\/li>\n<\/ul>\n<p>Rappelez-vous toujours que le contexte d\u00e9finit la \u00ab\u00a0s\u00e9manticit\u00e9\u00a0\u00bb ; votre lien doit donc \u00eatre pertinent et recevoir la force du contenu qui le pr\u00e9c\u00e8de et\/ou le suit.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-12 fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center awb-gradient-text\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;line-height:1em;\">Screaming Frog et le texte d&rsquo;ancrage<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-16\"><p>Apr\u00e8s avoir compris les diff\u00e9rentes caract\u00e9ristiques de cet attribut, voyons comment notre SEO Spider <strong>Screaming Frog<\/strong> peut nous aider dans l&rsquo;identification et l&rsquo;analyse.<\/p>\n<ul>\n<li><strong>Analyse des liens<\/strong>: pour une meilleure compr\u00e9hension de nos liens internes et, par cons\u00e9quent, du texte d&rsquo;ancrage, nous pouvons consulter l&rsquo;onglet &lsquo;Inlinks&rsquo; en bas du Seo Spider apr\u00e8s avoir scann\u00e9 le projet et s\u00e9lectionn\u00e9 les liens \u00e0 analyser ci-dessous. Dans la premi\u00e8re colonne, vous trouverez le type de lien (JS, Image, hypertexte, etc.), dans les colonnes suivantes \u00ab\u00a0Texte d&rsquo;ancrage\u00a0\u00bb o\u00f9 vous pouvez v\u00e9rifier l&rsquo;ancre du lien utilis\u00e9, le cas \u00e9ch\u00e9ant.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"762\" alt=\"Tab Inlinks e Outlinks su Screaming Frog\" title=\"Tab Inlinks\" src=\"http:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/Tab-Inlinks.png\" class=\"img-responsive wp-image-929\" srcset=\"https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/Tab-Inlinks-200x127.png 200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/Tab-Inlinks-400x254.png 400w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/Tab-Inlinks-600x381.png 600w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/Tab-Inlinks-800x508.png 800w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/Tab-Inlinks.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-margin-top:10px;\"><p>Si vous trouvez des liens non descriptifs ou, pire encore, des liens sans \u00ab\u00a0ancre\u00a0\u00bb, vous pouvez les exporter et les optimiser par la suite. Vous pouvez \u00e9galement utiliser les colonnes \u00ab\u00a0Position du lien\u00a0\u00bb et \u00ab\u00a0Chemin du lien\u00a0\u00bb pour conna\u00eetre la position du lien et donner au d\u00e9veloppeur des informations plus d\u00e9taill\u00e9es si vous ne le traitez pas directement.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"850\" height=\"435\" alt=\"controllo sulla posizione dei link con screaming Frog\" title=\"link-position-colonna-tab\" src=\"http:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/link-position-colonna-tab.jpeg\" class=\"img-responsive wp-image-1280\" srcset=\"https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/link-position-colonna-tab-200x102.jpeg 200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/link-position-colonna-tab-400x205.jpeg 400w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/link-position-colonna-tab-600x307.jpeg 600w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/link-position-colonna-tab-800x409.jpeg 800w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/03\/link-position-colonna-tab.jpeg 850w\" sizes=\"(max-width: 640px) 100vw, 850px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-18\"><ul>\n<li><strong>Personnalisation du texte d&rsquo;anc<\/strong>rage : gr\u00e2ce \u00e0 Seo Spider, vous pouvez personnaliser toutes les requ\u00eates g\u00e9n\u00e9riques qui ont pu \u00eatre utilis\u00e9es dans le texte d&rsquo;ancrage de votre site pour un contr\u00f4le granulaire et une optimisation. <em> &gt; &gt; Pour profiter de cette option, il vous suffit d&rsquo;aller dans le menu<\/em><em>\u00ab\u00a0Config Spider Preferences <\/em>\u00a0\u00bb et d&rsquo;ajouter les requ\u00eates dans l&rsquo;espace intitul\u00e9<b>\u00ab\u00a0Non-descriptive Anchor text<\/b>\u00a0\u00bb (<b>texte d&rsquo;ancrage non descriptif<\/b>). D\u00e8s la prochaine analyse, vous trouverez les liens dot\u00e9s de ces caract\u00e9ristiques dans l&rsquo;onglet \u00ab\u00a0URL\u00a0\u00bb de Seo Spider.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"768\" height=\"817\" alt=\"Personalizzazione delle query per gli anchor text per analisi con il seo spider\" title=\"Personalizzazione anchor text seo spider\" src=\"http:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/Personalizzazione-anchor-text-seo-spider.png\" class=\"img-responsive wp-image-2485\" srcset=\"https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/Personalizzazione-anchor-text-seo-spider-200x213.png 200w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/Personalizzazione-anchor-text-seo-spider-400x426.png 400w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/Personalizzazione-anchor-text-seo-spider-600x638.png 600w, https:\/\/screamingfrog.club\/wp-content\/uploads\/2024\/04\/Personalizzazione-anchor-text-seo-spider.png 768w\" sizes=\"(max-width: 640px) 100vw, 768px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-13 fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#141617;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-font-size:40px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:&quot;Work Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:-0.012em;text-transform:var(--awb-typography1-text-transform);background-color:#f79501;background-image:linear-gradient(150deg, #f79501 20%,#fe6996 100%);font-size:1em;--fontSize:40;line-height:1;\">Google et le texte d&rsquo;ancrage<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-19\" style=\"--awb-margin-top:10px;\"><p>Examinons quelques cas particuliers.<\/p>\n<p><i>Que fait Google si l&rsquo;ancre n&rsquo;est pas pr\u00e9sente ?<\/i><\/p>\n<\/div><style type=\"text\/css\" scopped=\"scopped\">.fusion-syntax-highlighter-9 > .CodeMirror, .fusion-syntax-highlighter-9 > .CodeMirror .CodeMirror-gutters {background-color:var(--awb-color1);}.fusion-syntax-highlighter-9 > .CodeMirror .CodeMirror-gutters { background-color: var(--awb-color2); }.fusion-syntax-highlighter-9 > .CodeMirror .CodeMirror-linenumber { color: var(--awb-color8); }<\/style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-9 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;border-width:1px;border-style:solid;border-color:var(--awb-color3);\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_9\" style=\"font-size:14px;\">Copy to Clipboard<\/span><\/div><label for=\"fusion_syntax_highlighter_9\" class=\"screen-reader-text\">Syntax Highlighter<\/label><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_9\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"\" data-theme=\"default\"><a href=\"https:\/\/example.com\"><\/a><\/textarea><\/div><div class=\"fusion-text fusion-text-20\"><p>La r\u00e9ponse \u00ab\u00a0didactique\u00a0\u00bb est que Google suivra le lien, mais sans comprendre pleinement l'\u00a0\u00bbintention de recherche\u00a0\u00bb de la page li\u00e9e.<\/p>\n<p>La r\u00e9ponse dans le champ est que Google utilisera la balise title si l&rsquo;\u00e9l\u00e9ment <a> est vide<\/a>.<\/p>\n<p><em>Que se passe-t-il si le texte d&rsquo;ancrage est ins\u00e9r\u00e9 via JS ?<\/em><\/p>\n<p>Th\u00e9oriquement, il n&rsquo;y a pas de probl\u00e8me, mais il est conseill\u00e9 de v\u00e9rifier le rendu JS de Screaming Frog pour s&rsquo;assurer qu&rsquo;il est pr\u00e9sent dans le rendu HTML.<\/p>\n<p><em>Puis-je ins\u00e9rer plusieurs liens dans une m\u00eame phrase ?<\/em><\/p>\n<p>S&rsquo;ils sont contextualis\u00e9s, il n&rsquo;y a pas de probl\u00e8me, mais ils doivent \u00eatre int\u00e9gr\u00e9s s\u00e9mantiquement et NON c\u00f4te \u00e0 c\u00f4te. Quant au monde du r\u00e9f\u00e9rencement, n&rsquo;en abusez pas !<\/p>\n<p><em>Comment g\u00e9rer les textes d&rsquo;ancrage dans les backlinks ?<\/em><\/p>\n<p>L&rsquo;utilisation du texte d&rsquo;ancrage en interne est tr\u00e8s simple et il suffit d&rsquo;utiliser un m\u00e9lange de \u00ab\u00a0correspondance exacte\u00a0\u00bb, de \u00ab\u00a0marque\u00a0\u00bb, etc. et avoir une correspondance de liens correcte (chaque page doit recevoir au moins un lien pour ne pas \u00eatre consid\u00e9r\u00e9e comme une \u00ab\u00a0page orpheline\u00a0\u00bb). Mais comment g\u00e9rer les backlinks ?<\/p>\n<p>S&rsquo;ils sont naturels, vous n&rsquo;avez aucun contr\u00f4le sur eux, mais vous pouvez les g\u00e9rer via \u00ab\u00a0Disavow\u00a0\u00bb s&rsquo;ils ne sont pas pertinents ou s&rsquo;il s&rsquo;agit de spams. S&rsquo;ils sont payants, Google recommande d&rsquo;ins\u00e9rer la mention \u00ab\u00a0sponsoris\u00e9\u00a0\u00bb afin de ne pas encourir de p\u00e9nalit\u00e9s. En r\u00e9alit\u00e9, il suffira de les g\u00e9rer de la m\u00eame mani\u00e8re que pour les int\u00e9rieurs avec un m\u00e9lange de diff\u00e9rents types d&rsquo;ancrages.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: #f79501;--awb-border-sizes-top:0;--awb-border-sizes-bottom:0;--awb-border-sizes-left:5;--awb-border-sizes-right:0;--awb-border-color:var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:5px;--awb-padding-bottom:11px;--awb-margin-top:0px;--awb-margin-bottom:43px;--awb-background-color:var(--awb-color3);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-21 fusion-text-no-margin\" style=\"--awb-margin-top:5px;--awb-margin-right:10px;--awb-margin-bottom:-10px;--awb-margin-left:10px;\"><p><strong>Onglet connexe<\/strong>: <a href=\"http:\/\/screamingfrog.club\/tab-inlinks-outlinks\/\">Inlinks-Outlinks<\/a> | <a href=\"http:\/\/screamingfrog.club\/scansionare-alt-text\/\">Barre lat\u00e9rale<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,83],"tags":[80,85],"class_list":["post-3807","post","type-post","status-publish","format-standard","hentry","category-guide-screaming-frog","category-seo-wiki","tag-debutant","tag-seo-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment optimiser le texte d&#039;ancrage | Screaming Frog<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment identifier le texte d&#039;ancrage avec Screaming Frog et quelles strat\u00e9gies utiliser pour am\u00e9liorer votre classement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/screamingfrog.club\/fr\/comment-optimiser-le-anchor-text\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment optimiser le texte d&#039;ancrage | Screaming Frog\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment identifier le texte d&#039;ancrage avec Screaming Frog et quelles strat\u00e9gies utiliser pour am\u00e9liorer votre classement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/screamingfrog.club\/fr\/comment-optimiser-le-anchor-text\/\" \/>\n<meta property=\"og:site_name\" content=\"Screaming Frog Club\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-22T10:05:47+00:00\" \/>\n<meta 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