{"id":4102,"date":"2024-03-11T11:35:15","date_gmt":"2024-03-11T11:35:15","guid":{"rendered":"http:\/\/screamingfrog.club\/onglet-donnees-structurees\/"},"modified":"2024-07-05T09:41:34","modified_gmt":"2024-07-05T09:41:34","slug":"onglet-donnees-structurees","status":"publish","type":"post","link":"https:\/\/screamingfrog.club\/fr\/onglet-donnees-structurees\/","title":{"rendered":"ONGLET DONN\u00c9ES STRUCTUR\u00c9ES"},"content":{"rendered":"

<\/div><\/div><\/span>

Vue d’ensemble
\nDonn\u00e9es structur\u00e9es<\/h2><\/span>
<\/div><\/div><\/div>

Les moteurs de recherche, et en particulier Google, se mettent constamment \u00e0 jour afin de mieux comprendre le contenu d’une page web. Les donn\u00e9es structur\u00e9es servent pr\u00e9cis\u00e9ment cet objectif car elles simplifient l’analyse et l’interpr\u00e9tation en fournissant des indices plus pr\u00e9cis au moteur de recherche.<\/p>\n

Il s’agit d’\u00e9l\u00e9ments tr\u00e8s pr\u00e9cieux qui contribuent au classement des pages et permettent des fonctionnalit\u00e9s et des am\u00e9liorations dans les r\u00e9sultats de recherche. Les donn\u00e9es structur\u00e9es sont cod\u00e9es avec un balisage sp\u00e9cifique et suivent le vocabulaire Schema.org, bien que la r\u00e9f\u00e9rence principale reste le \u00ab\u00a0Google Search Central\u00a0\u00bb, qui identifie les donn\u00e9es structur\u00e9es obligatoires, optionnelles et facultatives dans des cas sp\u00e9cifiques.<\/p>\n

Schema.org fournit de nombreux autres attributs, mais ceux-ci ne sont pas consid\u00e9r\u00e9s comme obligatoires du point de vue de la recherche Google et peuvent donc \u00eatre laiss\u00e9s de c\u00f4t\u00e9 lors de l’optimisation d’un site web.<\/p>\n

Google Search’ prend en charge 3 formats de donn\u00e9es structur\u00e9es :<\/p>\n

    \n
  • JSON-LD (recommand\u00e9) ;<\/li>\n
  • Microdonn\u00e9es ;<\/li>\n
  • RDFa.<\/li>\n<\/ul>\n

    Les donn\u00e9es structur\u00e9es peuvent \u00eatre test\u00e9es et valid\u00e9es gr\u00e2ce au \u00ab\u00a0Test des r\u00e9sultats multim\u00e9dias\u00a0\u00bb et leur \u00e9tat de sant\u00e9 peut \u00e9galement \u00eatre contr\u00f4l\u00e9 dans la Search Console, dans la section d\u00e9di\u00e9e.<\/p>\n

    Screaming Frog est \u00e9galement un alli\u00e9 utile dans le suivi de ce balisage, et l’onglet \u00ab\u00a0Donn\u00e9es structur\u00e9es\u00a0\u00bb comprend tous les d\u00e9tails principaux en signalant les probl\u00e8mes de validation pertinents d\u00e9couverts au cours du crawl.<\/p>\n

    Pour collecter les donn\u00e9es et les filtres correspondants, les options de configuration \u00ab\u00a0JSON-LD\u00a0\u00bb, \u00ab\u00a0Microdata\u00a0\u00bb, \u00ab\u00a0RDFa\u00a0\u00bb, \u00ab\u00a0Schema.org Validation\u00a0\u00bb et \u00ab\u00a0Google Rich Result Feature Validation\u00a0\u00bb doivent \u00eatre activ\u00e9es.<\/p>\n<\/div>

    <\/div><\/div><\/span>

    Filtres de donn\u00e9es structur\u00e9es<\/h3><\/span>
    <\/div><\/div><\/div><\/div><\/div><\/div><\/div>

    > > Config Spider Extraction<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

    Les colonnes disponibles dans l’onglet \u00ab\u00a0Donn\u00e9es structur\u00e9es\u00a0\u00bb :<\/p>\n

      \n
    • Adresse<\/strong>: l’URL scann\u00e9e.<\/li>\n
    • Erreurs<\/strong>: affiche le nombre total d’erreurs de validation.<\/li>\n
    • Avertissements<\/strong>: correspond au nombre total d’avertissements d\u00e9couverts au cours de l’exploration.<\/li>\n
    • Total<\/strong> Types : identifie le nombre total de types de donn\u00e9es structur\u00e9es d\u00e9couverts pour l’URL.<\/li>\n
    • Types uniques<\/strong>: indique combien de types uniques de \u00ab\u00a0donn\u00e9es structur\u00e9es\u00a0\u00bb ont \u00e9t\u00e9 d\u00e9couverts pour l’URL.<\/li>\n
    • Type 1 :<\/strong> premi\u00e8res donn\u00e9es structur\u00e9es d\u00e9couvertes.<\/li>\n
    • Type 2 etc<\/strong>: deuxi\u00e8me donn\u00e9e structur\u00e9e d\u00e9couverte.<\/li>\n<\/ul>\n

      Les filtres disponibles sont les suivants :<\/p>\n

        \n
      • Contient des<\/strong> donn\u00e9es structur\u00e9es : liste toutes les URL qui contiennent des donn\u00e9es structur\u00e9es.<\/li>\n
      • Donn\u00e9es structur\u00e9es manquantes<\/strong>: affiche les URL qui ne contiennent pas de donn\u00e9es structur\u00e9es.<\/li>\n
      • Erreurs de validation<\/strong>: toutes les URL contenant des erreurs de validation sont affich\u00e9es selon le vocabulaire Schema.org, les r\u00e9sultats riches de Google ou les deux, en fonction de votre configuration. Le Seo Spider classe toujours les probl\u00e8mes li\u00e9s \u00e0 Schema.org comme des erreurs, plut\u00f4t que comme des avertissements. La fonction de validation des r\u00e9sultats riches de Google vous indique les erreurs li\u00e9es \u00e0 l’absence de propri\u00e9t\u00e9s requises ou \u00e0 des probl\u00e8mes de mise en \u0153uvre de ces propri\u00e9t\u00e9s.<\/li>\n
      • Avertissements de validation<\/strong>: affiche toutes les URL pr\u00e9sentant des avertissements de validation (\u00ab\u00a0avertissements\u00a0\u00bb) par rapport aux \u00ab\u00a0r\u00e9sultats enrichis de Google\u00a0\u00bb. Le Seo Spider remplira ce filtre en tenant compte uniquement des probl\u00e8mes de validation des \u00ab\u00a0donn\u00e9es structur\u00e9es optionnelles\u00a0\u00bb.<\/li>\n
      • Erreurs d’<\/strong>analyse : le filtre pr\u00e9sente toutes les URL contenant des donn\u00e9es structur\u00e9es qui n’ont pas \u00e9t\u00e9 analys\u00e9es correctement. Cela est souvent d\u00fb \u00e0 un taux de marge incorrect. Si vous utilisez le format pr\u00e9f\u00e9r\u00e9 de Google, JSON-LD, le JSON-LD Playground est un excellent outil pour d\u00e9boguer les erreurs d’analyse.<\/li>\n
      • URL de<\/strong> microdonn\u00e9es : correspond \u00e0 des URL contenant des donn\u00e9es structur\u00e9es au format microdonn\u00e9es.<\/li>\n
      • URL de microdonn\u00e9es | URL JSON-LD |<\/strong> URL RDFa<\/strong>: les URL contenant des donn\u00e9es structur\u00e9es au format JSON-LD, RDFa ou microdonn\u00e9es sont affich\u00e9es respectivement.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89],"tags":[80,91,92],"class_list":["post-4102","post","type-post","status-publish","format-standard","hentry","category-vue-densemble-de-screaming-frog","tag-debutant","tag-onglets-superieurs","tag-vue-densemble"],"acf":[],"yoast_head":"\nTab Structured Data | Vue d'ensemble Screaming Frog<\/title>\n<meta name=\"description\" content=\"Analyse des microdonn\u00e9es de Screaming Frog et de la version JSon des donn\u00e9es structur\u00e9es avec des solutions aux probl\u00e8mes 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