Engagement Score

Find out how to use the website engagement score and obtain clean data for your strategy.

Engagement Score Analysis

In the increasingly competitive world of the Web, understanding real user engagement on the Web site is crucial to strategic success. Although Google Analytics 4 provides essential data on sessions and average dwell time, these indicators may not be sufficient to gain a complete view of the user experience. For a more strategic, win-win analysis, it is critical to integrate the approach with a tool such as Screaming Frog and the Google API to define an “Engagement Score” that integrates different data for a clearer and more complete overview.

User Engagement Analysis

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