Engagement Score.
Learn how to use your website’s engagement score and get clean data for your strategy.
How to build an Engagement Score that combines Google Analytics 4 and Google API data with Screaming Frog data, to understand real user engagement page by page. The guide is mostly in video.
What is the Engagement Score
In an increasingly competitive web, understanding how engaged users really are on your website is crucial for strategic success. Google Analytics 4 provides essential data on sessions and average engagement time, but these metrics may not be enough to get a complete picture of the user experience. For a more strategic analysis, it pays to combine them with a tool like Screaming Frog and Google’s APIs to define an Engagement Score: an index that brings different data together for a clearer, more complete overview.
In the video we connect Screaming Frog to the Google Analytics 4 API (1Configuration›2API Access›3Google Analytics 4) and the Search Console API (1Configuration›2API Access›3Google Search Console) so that, page by page, engagement data sits next to the crawl data.
Video tutorial
Questions about Engagement Score?
These guides come from real projects. If something in your crawl doesn’t add up, or you want to apply this process to your site, get in touch.
Author.Raffaele Visintin.Search & Strategic Marketing Advisor