Broken Bookmarks

How to perform an SEO Audit of erroneous bookmarks and their management.

Bookmark Analysis

Through this article we are going to find out how to perform an Audit with Screaming Frog that detects all the broken bookmarks on a website, analyze the source pages, and mass export the results obtained.

Bookmarks are a useful way to link users to a specific section of a page after a click.

The setup is simple, in the HTML you can use the ID attribute to create the bookmark.

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Then you can link directly to the bookmark by adding a snippet (#) and the ID name (‘example’) to the page URL.

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When the link is clicked, the page will scroll to the position with the bookmark: in this case the ‘Bookmark Example’ section.

A page with several Bookmarks is always considered unique by Google (since it ignores anything after the “#” symbol), but the “Anchor Tags” used for the “jump to” could be used in search results.

Bookmark links are highly valued in the browsing experience because they succeed in sending the user to a precise focus but are also a source of numerous errors, and often become “broken” over time when pages are updated and IDs are changed or removed. A broken bookmark despite leading to the correct page (not generating 404) loses its intrinsic meaning.

To solve this problem, the Seo Spider scans URLs with “#” and verifies that there is an ID within the HTML of the web page for the bookmark to work properly. This feature allows you to find broken bookmark links on the entire site easily and automatically.

  • 1. Enable the “Fragment identifiers”

Config > Spider > Advanced

  • 2. Scan the website
  • 3. Click on the “URL” tab and use the “Broken Bookmark” filter.

Alternatively, you can consult the metrics on the Seo Spider sidebar.

  • 4. Having collected the data you can view the source of the broken bookmarks by examining the Inlinks tab.

To see which URLs on the website link to these broken bookmarks you can select a URL in the upper window and look at the “Inlinks” section.

This way you will be able to be able to correct them or change the attribute ID on the page with the broken bookmark.

The “From” column identifies the source where the broken link was placed , while “To” identifies the page with the bookmark that does not work.

  • 5. Data export.

Now all you have to do is bulk download the results including both “source” URLs and broken bookmark pages by highlighting all URLs in the top window and right-clicking to select the “Inlinks” report.

Alternatively, you can click on the “Export” button directly in the “Inlinks” tab of the window.

Bookmark Video Analysis

Seo Spider Tab