Crawl Visualisation.
Learn how to use Crawl Visualisation for quick, visual analysis.
How to read a site’s structure with SEO Spider’s visualisations: nodes, links and page clusters. Useful to spot navigation issues and explain the architecture to teams and clients.
What is Crawl Visualisation
Screaming Frog is a powerful, versatile tool used by SEO specialists to analyse and optimise websites. Among its many features, Crawl Visualisation is an intuitive and effective way to see a website’s structure and connectivity.
The visualisations open from the 1Visualisations menu (for example the Crawl Tree Graph and the Force-Directed Crawl Diagram) and offer:
- Graphical representation: Crawl Visualisation gives you a visual map of the website’s structure, showing the relationships between pages in an interactive diagram.
- Nodes and links: each page of the site is a node in the diagram, and the links between pages are drawn as lines connecting the nodes. This makes it easy to understand the site hierarchy and how internal links are distributed.
- Spotting page clusters: Crawl Visualisation helps you find clusters of related pages or topic groups, which is useful for optimising the site structure and improving user navigation.
- Detecting navigation issues: problems in the site structure, such as orphan pages, incorrect redirects or link loops, can be found quickly with this view, so you can act on them straight away.
- SEO optimisation: by analysing the Crawl Visualisation, SEO experts can find opportunities to improve the site architecture, optimise the flow of link equity and help search engines index the site better.
- Effective communication: the graphical view makes it easier to talk to team members or clients about the site’s structure and connectivity, helping collaboration and alignment on goals.
With this intuitive visualisation you can make informed decisions to optimise the site structure and maximise its online performance.
Video tutorial
Questions about Crawl Visualisation?
These guides come from real projects. If something in your crawl doesn’t add up, or you want to apply this process to your site, get in touch.

