Heading and content hierarchy management for search engines.

Heading H1

The tags <h1> to <h6> are used to define the content structure of web pages according to a descending scale of importance.

Headings should be ordered by size and importance and help users and Search Engines understand page content and sections by creating a kind of content hierarchy. Headings and especially the<h1> should describe the search intent of the page by playing a key role as an on-page ranking signal.

Tab h1 shows data on the HTML header <h1> and its potential critical issues.

By default, the SEO Spider extracts and reports only the first two <h1> discovered on a page. If you want to extract all h1s, I recommend using Custom Extraction.

  • Address: the scanned URL.
  • Occurrences: number of heading <h1> found on the page (the seo Spider extracts the first two).
  • h1-1-2: show the textual content of <h1>.
  • h1-length-1-2: defines the length of the heading by the number of characters.
  • Indexability: whether the URL is indexable or non-indexable.
  • Indexability Status: The reason why a URL is considered non-indexable.

Tab H1 Filters

The crawl of major titles includes the following filters:

  • Missing: identifies pages that do not have a <h1>, the content is empty or has a blank space (e.g. <h1> </h1>).
  • Duplicate: all pages that have <h1> duplicate. Being a strong signal to the Search Engine, it is critical to have unique and distinct, semantically optimized headings that represent well the Search Intent of the page and make the different content suggestions unique.
  • Over 70 characters: all pages that have the <h1> with more than 70 characters in length. This is not strictly a problem since there is no character limit for headings but nevertheless, they should be concise and descriptive for users and Search Engines.
  • Multiple: all pages that have multiple <h1>. It is recommended to use title rank (h1-h6) to convey the structure of the document. The classic HTML4 standard defines that there should be only a single <h1> per page, and this is still generally recommended for users and Seo.

Heading H2

As extensively described for the main title, the H2 heading also represents a ranking signal that helps define the Search Intent of the page and its semantic structure. The same rules described above apply, and Seo Spider provides the same filters and limitations.

By default only the first two h2s on the page are extracted; in case you want to check a higher number I recommend using the “Custom Extraction” function

Headings Video

Seo Spider Tab