Html Pagination

Find out how to optimize 'pagination' and improve UX.

Pagination Management

The pagination attributes rel=”next” and rel=”prev” are used to indicate to Search Engines the relationship between URLs in a paginated series. They help consolidate indexing properties in the sequence and direct users to the most relevant URL within the series.

Pageations are very common in ecommerce and blogs or forum threads. Although these elements are not considered by Google for indexing (links in the rel=prev/next do not pass ranking) they remain equally important to other Search Engines such as Bing and Yahoo for site “crawlability” and structure definition.

Let us see together what steps to follow to collect any problems related to this issue.

  • 1. Definition of pagination options

First you need to enable the dedicated option for pageviews to allow Screaming Frog to crawl and store the collected data to allow report creations.

Once the configuration is complete, you can perform Crawling.

  • 2. Pagination data consultation

Once the scan is complete you can view the data in the “Pagination” tab and use one of the available filters to evaluate the implementation of the attributes by identifying any critical issues.

  • 3. Perform Crawl Analysis.

All filters are populated during crawling except “Unlinked Pagination URLs” and “Pagination Loop” which need “Crawl Analysis”.

All you have to do is enable the “Pagination” item in the dedicated popup and start the Seo Spider calculation.

  • 4. Exporting Pagination Data

Having chosen the most suitable filters for your Seo Audit, all that remains is to export the data.

In this case you can choose to use the “Export” function in the tab that gives you partial data of the applied filter or choose the aggregate export with all the details about the source pages that contain errors or pagination problems.

Reports > Pagination

For example, the ‘Reports > Pagination > Unlinked Pagination URLs’ export includes details of source pages that contain rel=”next” and rel=”prev” attributes to certain URLs that, however, do not receive any additional links from other resources on the website.

Video Pagination

Seo Spider Tab