META TAG

Screaming Frog's tab for Meta Tag analysis: title, description and meta Keywords.

Meta Title

Meta Titles are considered a “Ranking” factor for the Search Engine and are the first point of contact between the user and your website. Optimizing “Meta Titles” allows you to improve your ranking in Search Engine results and increase the CTR (Click Through Rate) of snippets in Serp.

Through the “Titles” tab you are able to view all the elements to be monitored in the optimization of this tag.

The Tab includes the following columns:

  • Address: considers the different URLs scanned.
  • Occurrences: The number of “meta titles” found on the page for up to 2 entities.
  • Title 1: the textual content of the Meta Title tag.
  • Title 1/2 length: the number of characters in the Meta Titles.
  • Indexability: whether the URL is indexable or non-indexable.
  • Indexability Status: defines why a URL is considered non-indexable.
  • These items can be filtered according to the following characteristics:
  • Missing: displays all pages that do not have a Meta Title and allows you to find out which URLs need to be optimized. This tag participates in website ranking formation and helps improve CTR and related traffic. Its optimization allows you to prevent the Search Engine from independently choosing the title of pages with a high percentage of mispronunciations.
  • Duplicate: shows all pages that have duplicate page titles. Given its ranking functionality, it is very important for each page to have distinct Meta Titles that allow users to immediately understand the Search Intent directly from the Snippet and avoid confusing Search Engine raids.
  • Over 60 characters: includes all pages that have page titles longer than 60 characters. Characters beyond this limit could be truncated in Google search results and have less weight in the score given in terms of ranking. Personal advice is not to exceed 55 characters. The filter by default is set to 60 but can be customized by changing the maximum threshold from “Preferences.”

Config > Spider > Preferences

  • Below 30 characters: identifies all pages that have page titles below 30 characters in length. This is not necessarily a problem at the Seo level, but an overly stringent Meta Title may be underpowered and not communicate Search Intent well.
  • Over X Pixel: Google’s snippet length is actually based on pixel limits, rather than an overall number of characters. Through this filter, it will be possible to customize the maximum threshold according to Search Engine guidelines and monitor pages that have page titles longer than X pixels. By default Screaming frog sets 562 pixels as the limit.

Config > Spider > Preferences

  • Below X Pixels: all pages that have page titles less than X pixels in length. This is not critical, but having more space available would be optimal to communicate your USPs more fully.
  • Same as h1: all Meta Titles that exactly match the H1 of the page are shown. It should not be considered a real problem but by diversifying the title and H1 there are more opportunities to use alternative keywords, synonyms or related key phrases that better structure the keyword set of the page and define the search intent.
  • Multiple: identifies all pages that have more than one Meta Titles. Multiple page titles are often caused by conflicting plugins or modules in the CMS and should be optimized so as not to confuse Search Engine evaluations.

Meta Description

The Meta Description does not correspond to a ranking factor but represents the meeting point with a potential visitor; a well-written and persuasive “description” allows, together with the “page title” to increase the number of clicks and consequently the awareness of your website.

 

  • Address: displays the scanned url.
  • Occurrences: displays the number of “meta descriptions” on the page.
  • Meta Description 1-2: The textual content of the meta description.
  • Meta Description 1/2 length: shows the length of the Meta Description based on the number of characters. The advice is to write text between 70 and 155 characters.
  • Indexability: identifies whether the URL is indexable or non-indexable.
  • Indexability Status: defines why a URL is considered non-indexable.
  • Even with this card you have several interesting filters at your disposal:
  • Missing: any page that has a missing meta description, the content is empty, or has white space. Pages included in this list represent wasted opportunities in communicating the benefits of your product or service and influencing click-through rates for the most important URLs.
  • Duplicate: all pages that have duplicate meta descriptions. It is very important to curate this tag to best communicate the purpose of each page. If they are duplicated or irrelevant, they will be ignored by Search Engines.
  • Over 155 characters: all pages that have meta descriptions that exceed 155 characters in length. Characters beyond this limit may be truncated in Google search results.
  • Below 70 characters: all pages that have meta descriptions below 70 characters in length.
  • Over X Pixels: this filter shows all pages that have descriptions longer than X pixels and could be truncated in Google search results.
  • Below X Pixels: shows all pages that have meta descriptions less than X pixels in length.
  • Multiple: all pages that have multiple meta descriptions and would confuse the Bot.

Meta Keywords

Meta Keywords are largely ignored by Search Engines, and Google does not consider them when determining ranking in search results. So I advise you to ignore them completely unless you turn to alternative Search Engines.

Meta TAG Video Analysis

Serp Snippet

Seo Spider Tab