Redirect SEO Audit.

Redirect analysis

The 3xx response code identifies redirects, a very important factor to manage when optimising a website, to protect the search engine’s crawl budget.

With Screaming Frog you can check the status code (301, 302, 303 etc.), the status (permanent or temporary), the redirect destination and whether there are redirect chains or loops.

There are two ways to analyse redirects with SEO Spider:

• Crawl a site to check redirects: you crawl the whole site.
• Upload a list of URLs to check redirects: you upload a list of URLs in List mode and check their redirects.

Crawling the site

Crawling in Spider mode

The first step is to crawl the site or subdomain in Spider mode (1Mode›2Spider).

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1InternalThe tab with every internal URL crawled.2Crawled URLsThe main window with the data for each URL.3OverviewThe summary of tabs and filters in the sidebar.4Rendered PageThe preview of the selected page.

Reviewing the results

To review the data, click the Response Codes tab and set the Redirection (3xx) filter.

The first column lists the redirecting URLs; the next ones show the redirect type (301, 302 etc.) and the destination page (the Redirect URL column).

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1Response CodesThe tab with the HTTP response codes.2Redirection (3xx)The filter with every redirecting URL.3Status Code and StatusThe redirect type: 301 permanent, 302 temporary, 307 HSTS.

The Redirect URL column only shows the final destination of the redirect: combine it with the Redirect Chains report (1Reports›2Redirects›3Redirect Chains), which shows redirect chains and intermediate loops.

To optimise your redirects, check the Inlinks tab: click a URL in the top window and then the Inlinks tab to populate it. You’ll see the page where the link to the redirect was found (From column), the destination (To column) and other details, such as follow and nofollow attributes.

Exporting the data

Once you have the data, export the Redirection (3xx) Inlinks report:

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1Bulk ExportThe bulk export menu.2Response CodesExports by response code.3Redirection (3xx) InlinksEvery internal and external link to a redirect.

Uploading a list of URLs

The second way to check redirects is SEO Spider’s List mode (1Mode›2List): upload a file, enter the URLs manually or paste a list with Upload › Paste.

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1UploadThe menu to upload the list of URLs.2PastePaste the URLs copied to the clipboard.

The analysis process is the same as described above.

Redirect video tutorial

Video tutorialScreaming Frog tutorial: redirect SEO auditWatch the video3:38