Semantic HTML

Advantages of Semantic HTML over traditional HTML

Semantic HTML and SEO

Semantic HTML refers to the use of HTML elements in a meaningful way to best communicate the structure and hierarchy of a Web page in the eyes of the Search Engine Spider.

This scenario improves accessibility and consequently indexing by Search Engines thanks to the use of structured code that is preparatory to organic positioning thanks to markers that unambiguously define the purpose of the individual elements that make up the pages.

Semantic HTML Elements

Let us see together what are the key elements that distinguish semantic Html from traditional Html and what are the best practices to improve the structure at the SEO level:

  • Use of semantic tags: Use tags such as. <header>, <footer>, <nav>, <article>, <section>, <aside>, <main>, etc., to clearly delineate the sections of the page and their purpose.
  • Logical structure: Organize content logically and hierarchically. For example, use <h1> for main titles, <h2> for subtitles, and so on, to reflect the structure of the content.
  • Content description: Use appropriate tags to describe the type of content. For example, use <p> For paragraphs of text, <ul> e <ol> For unordered and ordered lists, <figures> e <figcaption> For images with captions, etc.
  • Semantic attributes: Use attributes such as alt for images to provide alternative text, title to provide additional information about links, etc., to improve accessibility and user experience.
  • Avoid overuse of generic tags: Avoid overuse of generic tags such as <div> and <span> when more specific semantic tags are appropriate and available.

Semantic HTML Example

Copy to Clipboard

In this example:

  • We used semantic tags such as <header>, <nav>, <main>, <section> and <footer> to structure the page in a more meaningful way.
    • The tag <Main> was used to explicitly define the main content
  • The tags <h1> and <h2> were used for main titles and subtitles, respectively.
  • The <nav> tag contains a list of navigation links.
  • Each section (Home, About, Contact) is enclosed in a tag <section> and has an appropriate title.
  • The content of the body of the page is included in the tag <main>.
  • Attributes id have been added for internal page navigation.
  • The <footer> tag contains the content of the footer.

Semantic Html as we have said has significant SEO benefits but its benefits do not end there and are a real pick for improving accessibility with a greatly improved UX even for those with disabilities thanks to screen readers that decipher the various sections of pages more easily.

By integrating Semantic HTML, the use of Alt Text in images, ARIA (Accessible Rich Internet Application) roles, and improving keyboard accessibility we will be able to create a simpler and most importantly inclusive web.

To complete our code optimization, in addition to the use of semantic HTML elements with related improved navigability for Spiders, it is essential to integrate structured data. This data provides detailed information to the search engine, allowing it to more accurately rank our online project.

Related Tab: Structured Data | Report

Seo Spider Tab