What is the data nosnippet?

"Data-nosnippet" attribute for Search Engines

Data nosnippet

“‘Data-nosnippet‘ is an attribute that can be added to particular HTML elements(span, div and section) to indicate that the content inside should not be used as a snippet (or preview) in search results.

For example, consider the following HTML:

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The attribute should be regarded as a suggestion and is not mandated by Search Engines even though Google normally respects it.

When to use data nosnippet?

The attribute can come in handy in different scenarios, let’s look at the most common ones:

  • To prevent your phone number or email address from appearing in search results.
  • To prevent login forms or other sensitive information from appearing in search results.
  • To prevent duplicate product descriptions from appearing in search results.
  • To prevent script-generated text from appearing in search engine page results (SERPs).
  • To prevent text that is not relevant to the page, such as a copyright notice or navigation bar, from appearing in SERPs.

If you are not sure whether or not you should use the data-nosnippet attribute, it is always best to proceed with caution and use it.

At the SEO level, the data-nosnippet can be impactful in the following cases:

  • Increased CTR: The snippets displayed in SERPs can heavily influence a user’s decision to click on a link. By controlling which parts of your content are displayed (or not displayed) using the snippet exclusion attribute, you can potentially influence the CTR of your pages. A catchy snippet may increase CTR, while a poorly selected or confusing snippet may reduce it.
  • Decreased Bounce Rate: by exploiting the data-nosnippet attribute, you can prevent irrelevant or misleading information from being shown in the snippet. This helps ensure that users who click on your link find what they expect, improving user satisfaction and potentially reducing bounce rates.
  • Data protection: in some cases, there may be sensitive or private information that you do not wish to see in the search preview but is still present on the page for users who visit it. The use of data-nosnippets can help protect this information from appearing in search results.
  • Brand Awareness Control.

Although data-nosnippet does not directly affect a page’s ranking, it could affect how the content is presented in the SERP, which could affect user behavior and, consequently CTR and ROI.

Data nosnippet: common problems

  • Incorrect implementation of data-nosnippet

In some cases, the data-nosnippet attribute could be misapplied to important sections of content, which could result in the omission of valuable information from search snippets. The advice is to periodically review your website content, especially key landing pages, to ensure that the snippet exclusion attribute is applied only where necessary.

  • Excessive Use of data-nosnippets

Too frequent or extensive use of the data-nosnippet attribute could cause difficulty for search engines to generate meaningful snippets for your content. This could lead to generic or less compelling search result previews.

Use data-nosnippets only for content you don’t really want to see in search snippets. Avoid applying it to large sections or entire pages unless absolutely necessary.
Regularly test and monitor search result snippets to ensure they remain relevant and engaging.

  • Incorrect Blocking of Crucial Content

There may be instances where content marked with data-nosnippets is mistakenly considered crucial for search engine understanding, possibly impacting rankings.

Use tools such as Google Search Console to monitor search query performance and page rankings. If you notice a drop in performance for certain pages, review your use of data-nosnippets and make sure you are not unintentionally hiding essential content from search engines.

Given the impact of the attribute, an online tool called SiteChecker can come to your aid that allows you a quick and efficient validation of the correct implementation of the attribute. This ensures that search engine result submissions are optimized for both user experience and content accuracy.

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